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The Big Launch: What’s It All About?
Meghan Markle, the Duchess of Sussex, has just rolled out her brand new lifestyle brand, and it’s got everyone talking! Called American Riviera Orchard, this fresh start-up is all about lifestyle and cooking, linking up with a new Netflix cooking show. Despite the excitement, the launch has raised some eyebrows, especially on Instagram.
Instagram Mystery: Fans Left Guessing
Meghan kicked things off on Instagram by sharing the brand’s logo, leaving her followers eager for more. The brand’s page tells us it kicked off in 2024 and is Meghan’s baby. However, details on what the brand will offer are still under wraps. With over half a million followers already, people are curious but confused.
Red Flags Alert: A PR Perspective
PR whiz Ryan McCormick weighed in with his thoughts, and he’s not all that impressed. Talking to The Mirror, he shared, “Launching American Riviera Orchard on Instagram hasn’t hit the mark for me. The page’s massive follower count overnight? I’m thinking a lot of those might not be real.”
Why the skepticism? Well, the lack of likes and engagement from these so-called followers seems odd. Plus, many of these accounts seem pretty inactive themselves. “This is a big warning sign,” Ryan added.
Website Woes: Missing the Mark?
It’s not just Instagram; the brand’s website also left Ryan wanting more. “Visiting American Riviera Orchard’s website, you’re met with… not much. No mission statement, no product line. Just a signup for emails.” According to Ryan, Meghan might have missed a golden chance. With products ready to sell, this buzz could have translated into solid sales.
Copycats and Challenges: Navigating Troubled Waters
To top off the challenges, fake accounts have popped up on Instagram, mimicking American Riviera Orchard’s name. It’s a tricky start for Meghan’s venture, but the journey’s just begun.
Stay tuned as Meghan Markle’s American Riviera Orchard takes on these early hurdles. Will it overcome the skepticism and thrive? Only time will tell!